Customers face difficulties managing their mobile accounts remotely, including checking balances, paying bills, managing services, and viewing activity history. These pain points lead to decreased satisfaction, increased support inquiries, and limited engagement with the company's digital channels.
A large telecommunications provider seeking to enhance customer experience through a comprehensive mobile app that enables account management, payments, and activity monitoring.
The new mobile application aims to streamline customer account management, reduce support call volumes by 30%, increase self-service transactions by 50%, and improve overall customer satisfaction metrics. Enhanced real-time notifications and user engagement features are expected to boost customer retention and brand loyalty.