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Development of a Multibrand White Label Mobile Application Platform with Automated Management
  1. case
  2. Development of a Multibrand White Label Mobile Application Platform with Automated Management

Development of a Multibrand White Label Mobile Application Platform with Automated Management

angrynerds.co
Real estate
Information technology
Advertising & marketing

Identified Challenges in Scalable Multi-Brand Mobile App Deployment

The client requires an efficient way to deliver individually branded mobile applications to their diverse customer base in the real estate sector. Managing multiple apps independently leads to increased development time, higher costs, and difficulties in maintaining synchronization and updates across brands. The current process lacks automation and scalability, hindering rapid deployment and customization for each brand.

About the Client

A technology-focused company providing branded mobile solutions for real estate professionals and agencies seeking streamlined app creation and management.

Goals for a Scalable and Automated Multi-Brand Mobile App Solution

  • Reduce the time and cost associated with creating and managing multiple branded mobile applications for different real estate clients.
  • Implement a single, maintainable codebase that supports multiple brand configurations via customizations.
  • Facilitate quick deployment of branded apps to app stores (iOS and Android) with minimal manual intervention.
  • Ensure secure, scalable, and maintainable backend support for app synchronization and updates.
  • Enable easy customization to meet individual brand branding, features, and configurations.

Core Functionalities for a Multibrand Mobile App Management Platform

  • A shared base codebase for iOS and Android applications that can be customized per brand without code duplication.
  • A flexible configuration system allowing brand-specific customization of visual elements, features, and settings.
  • Automated app build and deployment pipeline supporting App Store and Google Play submissions.
  • Backend support with REST API for app synchronization, data management, and remote configuration updates.
  • Admin portal for managing multiple brand profiles, configurations, and app versions.
  • Integration with external APIs such as social media (e.g., Facebook API) for enhanced app functionality.

Preferred Technologies and Architectural Approaches

iOS development using Swift
Android development using Kotlin
Backend development with Ruby on Rails
REST API for communication between frontend and backend
Single codebase architecture supporting multi-brand configurations

External Systems and API Integrations Needed

  • Social media APIs (e.g., Facebook API) for social features
  • App store deployment automation tools
  • Potential integrations with internal analytics or CRM systems

Non-Functional Requirements for Robust Mobile App Platform

  • Scalable infrastructure supporting multiple brands and user load
  • Secure authentication and data encryption for user data and API interactions
  • High availability and performance ensuring seamless user experience
  • Ability to deploy and update apps within a 10-month development cycle
  • Platform should support multiple simultaneous branded app deployments with minimal manual intervention

Projected Business Impact of a Multibrand App Automation Platform

The implementation of this scalable, automated multi-brand mobile app platform is expected to significantly reduce development and deployment costs, enable rapid customization and launch of branded apps, and streamline maintenance processes. This approach will empower the client to serve more brands efficiently, accelerate time-to-market, and enhance overall customer satisfaction in the competitive real estate market.

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