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Development of a Multi-Brand Mobile Application Platform

angrynerds.co

Information technology

Real estate

Advertising & marketing

Challenge

The client faced challenges in providing individually branded mobile apps to their customers. Creating separate apps for each brand was time-consuming, costly, and inefficient. They needed a streamlined, automated solution to deliver branded mobile experiences without building each app from scratch.

About the Client

Innovative company providing automated marketing solutions for real estate professionals and companies, enabling them to easily create and manage marketing campaigns.

Objectives

Develop a cost-effective and time-saving solution for creating and managing multi-brand mobile applications.
Automate the mobile app creation and update process.
Provide a scalable platform to support a growing number of brands and applications.
Ensure consistent branding and user experience across all mobile apps.

Functional Requirements

Centralized app management dashboard.
Individual brand configuration and customization.
Single codebase for multiple mobile apps (iOS & Android).
Automated app update and synchronization.
User authentication and authorization.
Support for push notifications.

Technology Stack

Swift

Kotlin

Ruby on Rails

Rest API

Facebook API

Integrations

Facebook API (for social media integration)
Potentially CRM or marketing automation platforms (future consideration)

Non-Functional Requirements

Scalability to support a large number of users and apps.
Performance - fast app loading and responsiveness.
Security - protect user data and prevent unauthorized access.
Maintainability - easy to update and maintain the codebase.

Expected Business Impact

This project will enable the client to significantly reduce development costs and time, improve operational efficiency, and offer a more consistent and branded mobile experience to their customers. It will allow them to quickly onboard new clients and expand their mobile app offerings.