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Development of a Motorcycle Apparel E-commerce Platform with Customization and Integrated Business Systems

geniusee.com

Retail

eCommerce

Automotive

Sports

Challenges in Enterprise System Efficiency and Customer Engagement

Frenotec LLC faced challenges in integrating disparate systems, automating business processes, and providing a seamless online experience for customers. The need for improved efficiency in managing sales, inventory, and customer data was paramount. The existing systems lacked integration and a user-friendly interface for browsing and purchasing motorcycle apparel.

About the Client

Frenotec LLC is a leading distributor of motorcycle brake components and apparel, aiming to expand its online presence and offer a personalized shopping experience for motorcycle riders.

Core Project Goals

Improve operational efficiency through system integration and automation.
Enhance customer engagement through a personalized online shopping experience.
Streamline sales and expense management.
Expand market reach through an enhanced e-commerce platform.

System Functionality

Motorcycle suit catalog browsing with detailed product information.
Online suit design configurator allowing users to customize apparel.
Integration with QuickBooks for financial transaction management.
Integration with TradeGecko for inventory and sales tracking.

Technology Stack

React.js

.Net

ReactNative

AWS

.Net Core

External System Integrations

QuickBooks
TradeGecko

Non-Functional Requirements

Scalability to handle increasing traffic and data volume.
High performance and fast loading times.
Secure data storage and transmission.

Expected Business Impact

The project is expected to significantly improve operational efficiency, enhance customer satisfaction, increase sales, and provide valuable insights into customer preferences. Streamlined business processes and a personalized shopping experience will lead to greater profitability and market share.