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Development of a Creator Engagement Platform with Full-Stack Integration and Mobile App Modernization
  1. case
  2. Development of a Creator Engagement Platform with Full-Stack Integration and Mobile App Modernization

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Development of a Creator Engagement Platform with Full-Stack Integration and Mobile App Modernization

geniusee.com
Media
Advertising & marketing
Information technology

Challenge in Platform Development for Creator Engagement

Existing solutions fail to provide creators with an integrated platform to efficiently engage followers, monetize content, and manage personal brands, leading to fragmented tools and reduced productivity.

About the Client

A platform enabling creators, influencers, and celebrities to build personalized bio pages, engage followers, monetize content, and streamline personal brand management.

Objectives for Creator Engagement Platform Development

  • Develop a full-stack web and mobile application for creator engagement and brand management
  • Modernize mobile applications from Objective-C/Java to Swift/Kotlin for improved maintainability
  • Implement backend refactoring and scalable infrastructure using AWS services
  • Ensure cross-platform compatibility and high performance across iOS, Android, and desktop

Core Functionalities for Creator-Centric Platform

  • One-click bio page creation with customizable templates
  • Social media link aggregation and analytics dashboard
  • Integrated monetization tools (subscriptions, tips, affiliate links)
  • User authentication via AWS Cognito
  • Real-time engagement metrics and audience insights

Technology Stack Requirements

React.js with TypeScript for frontend
Node.js for backend development
Swift (iOS) and Kotlin (Android) for mobile apps
AWS (Cognito, S3, DynamoDB, Lambda)
GraphQL with Apollo Client

External System Integrations

  • Social media APIs (Instagram, YouTube, TikTok)
  • Payment gateways (Stripe, PayPal)
  • Cloudflare for CDN and security
  • Third-party analytics tools (Google Analytics, Mixpanel)

Non-Functional Requirements

  • Support 5,000+ concurrent users with <2s load times
  • 99.9% platform uptime SLA
  • GDPR-compliant data security measures
  • Cross-platform responsive design
  • Automated CI/CD pipelines for rapid deployments

Expected Business Impact

Anticipated achievement of a 5-star rated platform with scalable infrastructure supporting 2500+ daily active users, 46.5k+ total users, and enhanced creator productivity through streamlined engagement tools and monetization capabilities.

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