The client currently operates with an outdated website lacking integrated learning functionalities, essential information, and modern user experience. They seek to develop a robust, scalable online e-learning platform capable of supporting thousands of international users, delivering tailored educational content, and providing seamless user interactions. Key pain points include poor website performance, insufficient functionality for both students and instructors, and difficulties in managing content delivery across different time zones.
A mid-sized language school with multiple locations aiming to expand internationally through a comprehensive online learning platform.
The new platform is expected to substantially increase user engagement and retention through improved usability and feature richness. It aims to support a global user base exceeding 10,000 daily active users, facilitate seamless content delivery across time zones, and enable future feature expansion. These improvements will help the client expand their international reach, enhance their competitive position, and generate increased revenue streams from online education services.