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Development of a Modern Mobile CRM Solution for International Expansion

moravio.com

Business services

Information technology

Software development

Challenges in Mobile CRM Expansion

Raynet required a mobile CRM solution to complement their existing web-based CRM platform, enabling international market expansion while maintaining seamless integration with their core system. The solution needed to be scalable for future growth and adaptable to evolving business requirements.

About the Client

Leading customer relationship management (CRM) software provider in the Czech Republic expanding into international markets

Key Project Goals

Develop a cross-platform mobile CRM application
Ensure seamless integration with existing web-based CRM system
Support internationalization for global market adoption
Create a scalable architecture for future development

Core System Functionalities

Contact and account management
Task and appointment scheduling
Sales pipeline tracking
Real-time data synchronization
Offline data access with sync capability
Multi-language support

Technology Stack Requirements

AngularJS

Progressive Web App (PWA) framework

RESTful APIs

System Integration Needs

Existing web-based CRM platform
Authentication/authorization systems
Third-party calendar services
Cloud storage solutions

Non-Functional Requirements

Cross-platform compatibility (iOS/Android)
Sub-second response times for core operations
Data encryption and GDPR compliance
Modular architecture for future scalability

Expected Business Impact

Enables Raynet's international market expansion through mobile accessibility, improves customer engagement through real-time CRM access, and establishes a foundation for continuous innovation while maintaining compatibility with their established web CRM solution.