Development of a Modern, Headless CMS-Based Marketing Website for Industry-Leading Retail Solutions

The client requires a new, industry-leading website to effectively showcase their innovative retail solutions, improve content management efficiency, and support advanced marketing efforts. They face challenges in creating a flexible, scalable, and high-performance website that aligns with modern technology standards, offers intuitive content editing, and integrates seamlessly with their existing CRM and marketing tools.

A mid-to-large enterprise specializing in automated retail solutions, including vending machines, smart fridges, and kiosks, seeking to enhance their online presence and marketing capabilities.

• Create a highly intuitive and flexible content management system that allows non-technical marketers to easily update and manage website content.
• Design and implement a website architecture utilizing a headless CMS, static site generation, and modern frontend technologies to ensure top-tier performance, SEO, and user experience.
• Develop reusable and customizable content sections ('building blocks') that can be efficiently managed and deployed across the website.
• Ensure full technical SEO support, including meta data management, schema.org markup, and sitemap generation.
• Integrate with existing CRM and marketing tools to enable high-conversion lead generation and remarketing efforts.
• Support rapid iterative development with regular demo environments and stakeholder feedback loops.
• Achieve excellent performance metrics, including high scores on Core Web Vitals, and ensure GDPR compliance.

• A content organization system in a headless CMS that offers intuitive management for content creators.
• Support for live previews enabling content managers to visualize content changes in real-time.
• Easy management of all technical SEO elements such as page H1, meta tags, descriptions, and OpenGraph data.
• Automated generation of SEO assets including site maps, JSON-LD metadata, and breadcrumb structured data.
• Development of customizable and reusable content sections ('building blocks') with configuration options for diverse page layouts.
• Integration capabilities with CRM and marketing automation tools for lead capturing and remarketing.
• Implementation of GDPR-compliant cookie management and integration with analytics/remarketing platforms like Google Tag Manager.
• Optimized frontend performance leveraging technologies such as ReactJS, NextJS, Typescript, and TailwindCSS.

• CRM systems for lead management and customer data synchronization
• Marketing tools for campaigns, tracking, and remarketing via Google Tag Manager
• SEO tools and automated sitemap generate for enhanced search visibility

• High website performance with optimal Core Web Vitals scores
• Scalable architecture supporting future content and feature expansion
• Secure handling of user data aligning with GDPR regulations
• Support for rapid content updates and deployment cycles
• Cross-browser compatibility and responsive design for all devices

The new website is expected to position the client as an industry leader by providing an intuitive, high-performing platform that enhances content management efficiency and supports advanced marketing strategies. This will enable the client to generate high-value leads more effectively, improve user engagement, and outperform competitors in online presence.