Development of a Dynamic Ad Management and Marketplace Platform

The client faces challenges in managing and selling ad placements across multiple websites with distinct properties. Currently, inquiries about advertising opportunities are frequent, but the absence of an integrated, automated ad management system hampers efficient sales, utilization of ad slots, and revenue optimization. Developing a custom solution internally is resource-intensive, necessitating an external technical partner to rapidly prototype and deliver an end-to-end platform.

A mid-sized digital media company specializing in online content and advertising, seeking to expand its advertising sales through a flexible and scalable ad platform.

• Create an intuitive platform enabling advertisers to select placement locations, scheduling, and advertising assets.
• Implement a marketplace feature that supports real-time auctions for unbooked ad time slots to maximize utilization and revenue.
• Enable third-party publishers to register their websites for ad placements, allowing external sales on their behalf.
• Integrate secure payment processing, user and publisher management, and comprehensive reporting and invoicing functionalities.
• Achieve rapid deployment and iterative development through modern, full-stack technologies.

• Ad placement selection interface for advertisers to choose website, placement, and asset options.
• Time slot scheduling and management system for ad campaigns.
• Real-time auction engine for selling unbooked ad slots to the highest bidders.
• Publisher registration portal for third-party website integration.
• Automated payments, invoicing, and financial reconciliation modules.
• Reporting dashboard providing insights on campaign performance, utilization, and revenue metrics.
• Secure user authentication and granular access control for different user roles.

• Payment gateways for processing transactions
• Third-party publisher websites for registration and ad placement management
• Reporting tools for analytics and data visualization
• Authentication services for secure login and user management

• High scalability to support increasing advertisers, publishers, and ad slots
• Performance optimized for near real-time auction and scheduling processes
• Secure handling of user data, payment information, and access controls
• Reliable uptime with automated deployment pipelines
• Maintainability through modular codebase and comprehensive documentation

The platform is expected to significantly improve ad sales efficiency, increase revenue through optimized slot utilization and real-time bidding, and enable rapid onboarding of third-party publishers. By automating key processes and providing detailed analytics, the client can expect accelerated growth, enhanced operational scalability, and improved revenue management.