The client currently offers an online platform with an innovative ticketing algorithm for route optimization, but lacks a mobile solution to deliver these services directly to customers. The existing system does not provide an integrated journey experience or real-time journey information, leading to a fragmented user experience and limited engagement across the entire customer journey.
A large-scale transit operator or ticketing service provider seeking to enhance their customer experience through a mobile-first ticketing solution integrated with sophisticated journey planning and management features.
The implementation of the mobile ticketing and journey management platform is expected to significantly enhance user experience by providing a streamlined, personalized travel solution. Anticipated outcomes include a reduction in ticket purchase time, improved customer engagement, and increased adoption of recurring tickets, ultimately leading to higher transit revenue and customer satisfaction metrics, similar to prior success indicators such as streamlined processes and positive user feedback.