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Development of a Mobile Ticketing and Journey Management Platform with Advanced Ticketing Algorithms
  1. case
  2. Development of a Mobile Ticketing and Journey Management Platform with Advanced Ticketing Algorithms

Development of a Mobile Ticketing and Journey Management Platform with Advanced Ticketing Algorithms

thedistance.co.uk
Transport
eCommerce
Business services

Identifying Challenges in Customer-Centric Ticketing and Journey Management

The client currently offers an online platform with an innovative ticketing algorithm for route optimization, but lacks a mobile solution to deliver these services directly to customers. The existing system does not provide an integrated journey experience or real-time journey information, leading to a fragmented user experience and limited engagement across the entire customer journey.

About the Client

A large-scale transit operator or ticketing service provider seeking to enhance their customer experience through a mobile-first ticketing solution integrated with sophisticated journey planning and management features.

Goals for Developing an Integrated Mobile Ticketing and Journey Platform

  • Deliver a mobile application that provides a seamless ticket purchasing experience, mirroring the effectiveness of the existing online platform's algorithm.
  • Enable users to plan, customize, and manage their journeys with detailed travel plans, including real-time updates and alerts.
  • Implement digital ticket storage as QR codes for quick access and scanning throughout the journey.
  • Incorporate management of recurring tickets such as weekly and monthly passes, with support for auto-renewals and refunds.
  • Enhance user engagement through personalized journey information utilizing GPS and user metadata.

Core Functionalities and Features of the Mobile Ticketing and Journey Management System

  • User onboarding with personalized settings using GPS and metadata
  • Advanced journey planning leveraging route optimization algorithms
  • Provision of detailed, personalized travel plans and real-time journey updates
  • Digital ticket storage as QR codes accessible within the app
  • Management of weekly/monthly subscriptions with renewal and refund capabilities
  • Notification system for journey updates and ticket reminders

Preferred Technologies and Architectural Approaches

Mobile-first application development
GPS and location-based services
QR code generation and scanning
Backend services with scalable cloud infrastructure

Third-Party Systems and Data Integrations Needed

  • Ticketing algorithm services for route and fare optimization
  • Payment gateways for ticket purchases
  • User metadata sources for personalization
  • Real-time journey data feeds for live updates

Critical Non-Functional System Requirements

  • High scalability to support increasing user base and transit data volume
  • Responsive performance with minimal load times for an optimal user experience
  • Robust security protocols to protect user data and payment information
  • High availability and reliability for continuous access during journeys
  • Compliance with relevant digital security standards

Business Impact and Project Success Metrics

The implementation of the mobile ticketing and journey management platform is expected to significantly enhance user experience by providing a streamlined, personalized travel solution. Anticipated outcomes include a reduction in ticket purchase time, improved customer engagement, and increased adoption of recurring tickets, ultimately leading to higher transit revenue and customer satisfaction metrics, similar to prior success indicators such as streamlined processes and positive user feedback.

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