Development of a Mobile Pre-Order and Loyalty Platform for Food & Beverage Establishments

The client faces high in-store wait times and inefficient order processing, leading to decreased customer satisfaction. Additionally, they lack an integrated digital platform to facilitate preordering, payments, and loyalty program management, which limits customer engagement opportunities and data-driven marketing capabilities.

A mid-sized restaurant chain seeking to enhance customer experience through digital ordering and loyalty management.

• Reduce customer wait times by enabling preorders and scheduled pickups.
• Increase order accuracy and operational efficiency through contactless payment options.
• Enhance customer loyalty and retention via a digital rewards and points transfer system.
• Allow customers to seamlessly transfer existing loyalty points into the new digital platform.
• Drive higher engagement through personalized offers and real-time order tracking.
• Achieve measurable improvements in customer satisfaction and repeat orders.

• User registration and login with integration of existing loyalty accounts.
• Order preselection with scheduled pickup time settings.
• Secure in-app payment processing for preorders.
• Loyalty program management including point accumulation, redemption, and transfer from legacy accounts.
• Order status tracking and real-time notifications.
• Customizable user profiles and preferences.
• Administrative backend for order management, loyalty data, and reporting.

• Loyalty management systems for transferring and tracking points
• Payment gateways for secure transactions
• Existing POS systems for order synchronization
• User authentication providers

• Scalability to support rapid growth and peak usage periods
• High performance with response times under 2 seconds for core operations
• Rigorous security standards to protect personal and payment data
• High availability with 99.9% uptime

The implementation of this mobile pre-order and loyalty platform aims to significantly reduce customer wait times, enhance operational efficiency, and boost customer engagement. Expected outcomes include a 20% increase in customer repeat visits, improved loyalty point utilization, and higher overall customer satisfaction scores, contributing to increased revenue and competitive advantage.