The client faces difficulties managing and tracking multiple lottery tickets issued across the state, leading to inefficiencies, missed opportunities for winners, and low user engagement. Users lack a centralized platform for monitoring their tickets, receiving timely updates on draw results and jackpots, and sharing experiences, resulting in a suboptimal customer experience.
A state lottery or gambling organization seeking a comprehensive mobile app to manage customer lottery tickets, provide real-time updates, and enhance user engagement.
The new mobile application aims to significantly enhance the user experience by providing a centralized, easy-to-use platform for managing lottery tickets, receiving instant updates, and engaging with lottery entertainment features. Expected outcomes include increased user retention, higher ticket sales, and improved customer satisfaction, driven by real-time notifications and sharing functionalities. The app is projected to improve efficiency in ticket management, reduce missed wins, and foster a community-oriented environment around lottery participation.