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Development of a Mobile Dating Application - 'Concha'

appetiser.com.au

Gaming

Health & Fitness

Human Resources

Telecommunications

User Pain Points in Online Dating

Existing online dating apps often suffer from issues like awkward initial interactions, difficulty starting conversations, and concerns about user authenticity (catfishing). Users struggle with the pressure of crafting perfect opening lines and wasting time on profiles that are not genuine. The lack of a streamlined, direct method for connecting with compatible individuals contributes to user frustration and low engagement.

About the Client

Concha is a startup focused on revolutionizing the online dating experience by offering a unique approach to initiating conversations and minimizing issues like ghosting and catfishing. The company aims to provide a safer and more engaging platform for users seeking meaningful connections.

Project Goals

Develop a mobile application that facilitates smoother and more engaging initial interactions between users.
Reduce user frustration associated with awkward conversation starters.
Minimize the prevalence of fraudulent profiles (catfishing).
Increase user engagement and retention through a unique and effective platform.
Provide a faster path to connecting with compatible individuals.

System Functionality

Compliment suggestions for initiating conversations.
Direct phone call initiation feature.
User profile verification mechanisms to reduce catfishing.
User matching algorithm based on compatibility preferences.
User profile creation and management.
In-app messaging (secondary to phone calls).

Technology Stack

iOS Native Development (Swift)

Android Native Development (Kotlin)

Backend: Node.js/Express.js

Database: MongoDB

Cloud Hosting: AWS/Google Cloud Platform

External Integrations

Phone Call API (Twilio/Agora)
Image Recognition API (for catfishing detection)
Push Notification Service (Firebase/APNs)

Non-Functional Requirements

Scalability to handle a growing user base.
High availability and reliability.
Robust security measures to protect user data.
Performance optimization for smooth user experience.
Cross-platform compatibility (iOS and Android).

Expected Business Impact

This project is expected to significantly improve user satisfaction and engagement by addressing key pain points in online dating. By facilitating smoother conversations and reducing the risk of catfishing, Concha aims to increase user retention, attract new users, and establish a strong market position in the competitive dating app landscape. A successful launch will lead to increased brand awareness and potential for monetization through premium features or subscriptions.