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Customers face long wait times during peak hours, leading to dissatisfaction. In-store ordering delays compromise meal freshness. Fragmented loyalty programs hinder customer retention, and existing members cannot seamlessly transfer loyalty points to new systems.
A sushi restaurant chain offering a mobile app for pre-ordering, payment, and loyalty programs.
Expected outcomes include reduced in-store wait times by 50%, increased customer retention through loyalty program enhancements, improved order accuracy via pre-order customization, and higher average transaction values through targeted promotions.