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Need to validate a novel food waste reduction concept through discounted surplus product sales while seamlessly integrating the feature into an existing mobile app with 8 million users. Challenges include maintaining app performance, ensuring budget adherence, and achieving rapid time-to-market for a scalable solution.
Leading European chain of modern convenience stores in Central and Eastern Europe, focused on innovation and sustainability
Potential to reduce food waste at scale across 55 initial stores, with nationwide expansion post-MVP. Expected outcomes include enhanced customer satisfaction through eco-conscious offerings, operational cost optimization for franchisees, and establishment of industry leadership in sustainable retail practices. The solution demonstrates measurable alignment between environmental responsibility and business performance metrics.