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Development of a Mobile and Web Platform for Restaurant Deal Management and Customer Engagement
  1. case
  2. Development of a Mobile and Web Platform for Restaurant Deal Management and Customer Engagement

Development of a Mobile and Web Platform for Restaurant Deal Management and Customer Engagement

angrynerds.co
Food & Beverage
eCommerce
Business services

Identifying the Need for an Innovative Dining Deals Platform

The client, a hospitality-focused startup, faces challenges in effectively reaching potential customers and providing value through exclusive restaurant deals. Existing digital presence lacks integration of location-based offers, personalized deal management, and seamless booking/payments, limiting customer engagement and restaurant visibility in a competitive market.

About the Client

A mid-sized hospitality technology startup aiming to connect food enthusiasts with local restaurants through deals and personalized offers via mobile and web applications.

Goals for Developing an Integrated Foodie Deals Platform

  • Create a user-friendly mobile application enabling foodies to discover, filter, and book restaurant deals based on location, time, and preferences.
  • Develop a web-based admin panel for restaurant partners to manage deals, monitor analytics, and enhance customer outreach.
  • Implement secure, flexible payment options including popular gateways like PayPal, credit cards, and local payment methods.
  • Ensure the platform supports scalable growth across multiple cities with robust backend infrastructure.
  • Achieve high user satisfaction through iterative beta testing and continuous feature enhancements.

Core Functional System Requirements for a Restaurant Deal Platform

  • Location-based deal discovery with map and list views
  • Advanced filtering options by day, time, and venue preferences
  • Deal booking and scheduling with reminder notifications
  • Personal user profiles with badges and favorite venues
  • Secure payment processing supporting multiple payment methods
  • Web platform for restaurant owners to create, modify, and analyze deals
  • Real-time analytics and performance metrics for partner restaurants
  • Optional membership plans for enhanced deal access and bonuses

Preferred Technologies and Architectural Approaches

Mobile: Swift for iOS, Kotlin for Android
Web: Angular for frontend, .NET or equivalent backend framework
Backend: RESTful APIs, scalable cloud infrastructure
Testing & Analytics: Firebase, internal analytics dashboards
Deployment & Monitoring: AppCenter equivalent for testing, UXCam for user activity monitoring

Essential External System Integrations

  • Payment gateways such as PayPal, credit card processors, local bank transfer services
  • Geolocation and mapping services for location-based deal discovery
  • Membership and subscription management systems
  • Analytics tools for user behavior tracking

Key Non-Functional System Requirements

  • High performance with low latency for real-time deal discovery
  • Scalability to support multiple cities and increasing user base
  • Data security compliant with payment and user privacy standards
  • Robustness and reliability ensuring minimal downtime
  • User-friendly interface suitable for casual and non-regular app users

Projected Business Impact and Measurable Benefits of the Platform

The platform aims to significantly increase user engagement and restaurant visibility, leading to higher deal redemption rates and customer retention. Expected outcomes include a 30-50% increase in restaurant bookings through the app, expanded geographical coverage, and enhanced user satisfaction through personalized deal offerings, ultimately transforming the client into a leading innovator in the dining deals marketplace.

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