The client, a hospitality-focused startup, faces challenges in effectively reaching potential customers and providing value through exclusive restaurant deals. Existing digital presence lacks integration of location-based offers, personalized deal management, and seamless booking/payments, limiting customer engagement and restaurant visibility in a competitive market.
A mid-sized hospitality technology startup aiming to connect food enthusiasts with local restaurants through deals and personalized offers via mobile and web applications.
The platform aims to significantly increase user engagement and restaurant visibility, leading to higher deal redemption rates and customer retention. Expected outcomes include a 30-50% increase in restaurant bookings through the app, expanded geographical coverage, and enhanced user satisfaction through personalized deal offerings, ultimately transforming the client into a leading innovator in the dining deals marketplace.