The client seeks to create an accessible platform for users to invest spare fiat change into diversified cryptoasset portfolios, addressing the need for user-friendly interfaces, risk assessment, community interaction, and multi-device accessibility, to overcome barriers to entry in cryptocurrency investing and improve user engagement.
A mid-sized financial technology company aiming to enable retail investors to transit from fiat to cryptocurrencies through microinvesting, with portfolio management, community engagement, and cross-platform accessibility.
The platform aims to attract over 10,000 users within the first year, facilitate microinvesting of fiat into cryptocurrencies, promote community engagement, and increase user retention through accessible mobile applications, ultimately expanding the client’s market share in digital asset investments.