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Development of a Curated Interest Sharing Social Platform with AI-Driven Personalization
  1. case
  2. Development of a Curated Interest Sharing Social Platform with AI-Driven Personalization

Development of a Curated Interest Sharing Social Platform with AI-Driven Personalization

techwings.com
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Identified Challenges in Building an Engaging, Scalable Interest-Based Social Network

The client seeks to develop a social networking platform that enables users to create, organize, and share personalized lists of their interests such as books, movies, music, and travel spots. The platform must deliver a visually appealing and intuitive user experience across mobile devices, support high performance under increasing user demand, and incorporate personalized recommendations using AI to foster engagement. Key challenges include designing a seamless UX/UI, developing native mobile apps for iOS and Android, ensuring scalability and stability of the backend, and integrating AI-driven personalization features.

About the Client

A medium-sized technology company aiming to build a social networking application centered around user-curated content and interests, with features supporting community engagement and personalized recommendations.

Goals for Building a Robust, User-Centric Interest Sharing Platform

  • Deliver an engaging and intuitive mobile application optimized for both iOS and Android platforms.
  • Create a scalable, reliable backend architecture capable of supporting growing user engagement and increasing content volume.
  • Implement high-performance native apps using platform-specific technologies (e.g., Swift, Kotlin) to ensure smooth user interactions.
  • Integrate AI-powered recommendation systems to personalize content discovery and increase user engagement.
  • Establish thorough testing and deployment pipelines to ensure a stable, bug-free launch.
  • Achieve high early user satisfaction, targeting positive app store ratings and rapid user growth.
  • Design infrastructure that supports future feature expansion and increased social activities.

Core Functional Requirements for a Curated Interest Sharing System

  • User account creation and profile management
  • Creation, editing, and organization of interest lists
  • Sharing of curated lists with community visibility options
  • Browse, search, and discover interest lists and related content
  • AI-powered personalized recommendations based on user interests and behavior
  • Community engagement features such as comments, likes, and follows
  • Responsive and visually appealing UI optimized for both iOS and Android
  • Seamless data synchronization across devices
  • Robust backend supporting high concurrency and data integrity
  • Comprehensive testing protocols and automated deployment processes

Preferred Technologies and Architectures for Developing a Scalable Social Platform

Native mobile development using Swift for iOS
Native mobile development using Kotlin for Android
Backend services built with Node.js
Cloud infrastructure leveraging cloud provider services (e.g., AWS)
Database management using PostgreSQL or equivalent relational database
Design tools such as Figma for UI/UX prototyping
AI and machine learning frameworks for personalization

External System Integrations Necessary for Platform Functionality

  • AI/ML services for recommendation engine
  • Social media APIs for sharing and connectivity
  • Push notification services
  • Analytics and user behavior tracking tools
  • Security and authentication systems

Critical Non-Functional System Attributes and Performance Metrics

  • System scalability to support thousands of concurrent users with minimal latency
  • High performance to ensure fast load times and smooth interactions on mobile devices
  • Reliability with 99.9% uptime and robust backup solutions
  • Security measures to protect user data and privacy
  • Compatibility across multiple devices and screen sizes
  • Automated testing and continuous deployment pipelines for quality assurance

Projected Business Impact and Growth Potential of the Interest Sharing Platform

The platform is expected to attract a rapidly growing user base, with users creating an average of three lists each, indicating high engagement. Successful implementation of an AI-driven personalization engine will enhance user discovery, foster community interaction, and drive retention. The scalable architecture will support future feature additions, facilitating long-term growth and position the platform as a leading interest-based social network with high user satisfaction, aiming for positive app store ratings and increased market presence.

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