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The Know needed a reliable, scalable, and user-friendly web application to manage its network of reviewers, hotel partners, and administrators. Key challenges included integrating multiple user databases, designing a brand-consistent user interface, presenting data and insights effectively, and meeting tight deadlines and budget constraints.
The Know is a platform connecting luxury and boutique hotels with a network of reviewers ('Knowers') to gather detailed insights and maintain brand reputation. They provide reimbursement and rewards for reviews.
The new platform is expected to significantly improve The Know's operational efficiency, enhance the quality and transparency of its insights, attract and retain both hotels and reviewers, and accelerate revenue growth. The rapid MVP development and early launch will enable The Know to capitalize on market opportunities and establish a strong brand presence.