The client requires a secure, engaging web platform that enables users to make small targeted donations, accumulate loyalty points, and participate in prize draws. The platform also needs to incorporate affiliate partnerships to sell warranties or coverage products, expanding engagement and revenue streams within the charity ecosystem.
A mid-sized online charity platform that encourages micro-donations through gamified loyalty points, offering users chances to win prizes.
The platform is expected to significantly enhance user engagement, increasing micro-donations and prize participation, while expanding affiliate sales channels. Targeted metrics include a goal to double active user participation within the first year, increase overall donations by 30%, and establish a robust affiliate network capable of supporting expanded warranty sales.