Development of a Location-Based Social Platform for User-Generated Opinions and Business Promotion

The client requires a robust web-based platform that enables users to discover, review, and share opinions about local locations and events. They face difficulties in providing an intuitive interface for adding locations, managing user reviews, and fostering community discussions, which hampers user engagement and local business visibility.

A medium-sized digital media company specializing in local community engagement and user-generated content platforms seeking to create an interactive location review and sharing service.

• Create a user-friendly platform for searching and exploring local locations and events.
• Implement functionalities for users to easily add new locations and events with relevant details.
• Enable users to leave reviews, comments, ratings, and rankings for locations and events.
• Integrate features for managing user-generated content to promote local businesses and services.
• Develop a scalable web application supporting high user engagement and content volume.
• Establish a maintainable and extensible system architecture for future feature expansion.

• Location and event search with filtering options.
• User portals for adding new locations and events with descriptive data.
• Review and rating system for locations and events, including comments and rank aggregation.
• Display of user reviews, comments, and ratings on location/event pages.
• Integration of vouchers or promotional offers from local businesses.
• Content moderation and user management features to ensure community standards.
• Responsive design for accessibility across devices.

• Mapping and geolocation services for accurate location display.
• Third-party review aggregators or social media platforms for content sharing.
• E-commerce or voucher systems for promoting local deals.

• System scalability to handle high traffic volumes and large volume of user-generated content.
• Fast load times with performance standards of sub-3 second page load across devices.
• Secure user data handling with compliance to relevant privacy standards.
• High availability with 99.9% uptime and reliable content moderation workflows.

The platform aims to become a leading portal for local opinions, enhancing user engagement and community participation. Expected benefits include increased user-generated content, greater local business visibility, and revenue streams from voucher sales. Based on previous similar platforms, anticipated growth includes a rise in active users by over 50% within the first year and a substantial boost in local business ratings and discovery.