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Development of a Location-Based Social Discovery Platform for Facilitating Offline Social Engagement
  1. case
  2. Development of a Location-Based Social Discovery Platform for Facilitating Offline Social Engagement

Development of a Location-Based Social Discovery Platform for Facilitating Offline Social Engagement

netguru.com
Media
Advertising & marketing

Identifying User Challenges in Local Social Connectivity

Users face difficulties in discovering and connecting with nearby peers for offline social activities, seeking a stylish and streamlined platform that integrates location services, search capabilities, and diverse activity categories to foster real-world interactions within their city.

About the Client

A media company aiming to create a social networking app that connects users based on shared interests and local events to enhance community engagement and offline meetups.

Goals for Building an Engaging Location-Based Social Network

  • Create a mobile and web-based social discovery platform enabling users to find peers nearby for offline activities.
  • Implement location services and map integrations to facilitate geolocation-based matching.
  • Develop advanced search and filtering options across multiple interest categories and local events.
  • Design a stylish, user-friendly interface to enhance engagement and participation.
  • Achieve significant user adoption, targeting over 250,000 users initially within major cities, with expansion plans to new markets.
  • Support the platform with scalable architecture to handle large user bases and high activity volumes.

Core Functional Specifications for the Social Discovery Platform

  • User registration and profile management with interest tagging.
  • Location-based user and event discovery utilizing map integrations.
  • Search and filtering capabilities across various activity categories and interests.
  • Integration with mapping services for geolocation and routing.
  • Real-time notifications for matches, RSVPs, and event updates.
  • Privacy controls allowing users to manage visibility and connections.
  • Event creation, RSVP, and management functionalities.

Recommended Technologies and Architectural Approaches

Mobile app development in native iOS and Android, or cross-platform frameworks like React Native.
Frontend development with modern JavaScript frameworks (e.g., React.js or Backbone.js).
Backend API development with scalable frameworks, utilizing RESTful architecture.
Map and geolocation integration using services similar to Google Maps API.
Continuous integration and code review workflows for quality assurance.

External System Integrations Needed

  • Map service APIs for geolocation and mapping features.
  • Push notification services for real-time updates.
  • User analytics tools for engagement tracking.
  • Social media platforms for user authentication and sharing.

Non-Functional System Requirements and Performance Metrics

  • Scalability to support growth to over 150,000 active users within key urban markets.
  • High performance and low latency for map and search functionalities.
  • Data privacy and security compliance, including user data protection.
  • System uptime of 99.9% and quick response times to ensure engaging user experience.

Projected Business Impact and Engagement Metrics

The platform is expected to become a prominent social network, enabling users to connect with new people through shared interests and local events. Anticipated outcomes include over 250,000 users across major cities, facilitating 150,000+ RSVPs in key locations, thereby significantly enhancing community engagement and offline social participation.

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