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Development of a Location-Based Mobile Application for Enhanced Customer Engagement

digiteum.com

Consumer products & services

Retail

Tourism

Challenges in Customer Engagement and Revenue Growth

PicCities, a photo printing company, faced challenges in increasing customer engagement and driving revenue growth in a competitive market. They needed a way to capture customer attention, encourage repeat business, and offer a convenient and engaging photo printing experience.

About the Client

A photo printing company seeking to leverage mobile technology to increase customer engagement and revenue generation.

Project Goals

Increase customer engagement with the photo printing services.
Drive revenue growth through increased photo printing orders.
Expand the customer base and attract new clients.
Provide a convenient and user-friendly platform for photo capture, editing, and ordering.

Functional Requirements

GPS-enabled map integration to locate nearby cameras.
Remote camera control for automatic image capture.
In-app image editing with creative overlays.
Direct photo ordering for printing from the app.
User account management and order history.
Offline map functionality for navigation without internet connectivity.

Preferred Technologies

iOS App Development

Raspberry Pi for camera connectivity

WiFi communication

GPS technology

Cloud-based image storage (optional)

Integrations Required

Print fulfillment service integration (e.g., API for order processing)
Payment gateway integration (e.g., Stripe, PayPal)

Key Non-Functional Requirements

Scalability to support a growing number of users and cameras.
Performance – fast image capture, editing, and ordering.
Security – secure user data and payment processing.
Reliability – consistent camera connectivity and app functionality.

Expected Business Impact

Based on the original case study, the implementation of this application is expected to significantly increase customer engagement, drive revenue growth (potentially up to 999% increase), and enhance brand awareness for PicCities. The app provides a unique and engaging experience that differentiates PicCities from competitors and fosters customer loyalty.