Development of a Location-Based Marketing Platform with Cross-Platform Beacon Integration

The client faces difficulty with accurate beacon zone identification and delivering consistent, personalized customer experiences within retail environments. Existing applications suffer from prolonged setup times and difficulties in managing beacon interactions across platforms, hindering rapid deployment and flexible marketing campaign executions.

A midsize retail technology provider specializing in proximity-based marketing solutions for physical stores, aiming to enhance customer engagement and sales through location-aware campaigns.

• Reduce the setup time for new location-based marketing applications by 50%, enabling faster onboarding of retail clients.
• Implement a unified SDK supporting comprehensive beacon functionalities across multiple platforms, improving interaction accuracy and user experience.
• Develop an intuitive admin interface for managing beacon zones, targeting campaigns, and monitoring real-time analytics.
• Enhance campaign flexibility through easy-to-use content customization and scheduling tools.
• Improve targeting precision and engagement metrics by delivering timely, relevant push notifications based on customer proximity.
• Provide actionable insights via analytics to optimize marketing effectiveness and increase in-store conversions.

• Cross-platform support for iOS and Android devices using current mobile development frameworks.
• Native integration with Bluetooth Low Energy (BLE) APIs for beacon detection and region monitoring.
• A proprietary SDK that standardizes beacon management and interaction across platforms, utilizing custom wrappers for platform-specific APIs.
• An admin panel with features for configuring beacon zones, creating and scheduling push notifications, and editing marketing content using pre-designed templates.
• Real-time analytics dashboard displaying user registration, store visits, push notification engagement, and conversion outcomes.
• Migration support from older platforms (e.g., Xamarin) to modern frameworks (e.g., .NET MAUI) to enhance performance and maintainability.

• Beacon hardware management systems for configuring physical devices
• Push notification services integrated with mobile platform APIs
• Analytics platforms for real-time monitoring and reporting
• Email campaign tools with drag-and-drop editors for marketing content customization

• Scalability to support deployment across multiple retail locations with a quick onboarding process (aiming to halve deployment time)
• High performance with minimal latency in beacon detection and notification delivery
• Robust security measures to protect customer data and campaign information
• High reliability and availability to ensure continuous operation during retail hours
• Responsive UI for admin and customer-facing components with cross-device compatibility

The project aims to significantly enhance retail client engagement by reducing application deployment time, enabling targeted marketing campaigns, and delivering real-time analytics. Anticipated outcomes include a 50% reduction in setup time for new apps, improved user experience through precise beacon interactions, higher conversion rates through personalized notifications, and increased foot traffic and sales driven by agile marketing capabilities.