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Development of a Location-Based Event Listing and Management Mobile Application
  1. case
  2. Development of a Location-Based Event Listing and Management Mobile Application

Development of a Location-Based Event Listing and Management Mobile Application

capitalnumbers.com
Advertising & marketing

Identified Challenges in Local Event Discovery and User Engagement

The client’s target users lack a centralized platform to efficiently discover nearby events, promotions, and entertainment options. Users face difficulties in locating timely and relevant event information tailored to their current or desired location, resulting in low user engagement and missed opportunities for event organizers to reach their audience.

About the Client

A medium-sized marketing agency seeking to provide clients and users with real-time access to local events, promotions, and entertainment options through a dedicated mobile app.

Goals for Enhancing Event Visibility and User Engagement

  • Develop a mobile application enabling users to easily find and view local events, specials, and entertainment based on their current or chosen location.
  • Implement real-time notifications to keep users updated on new events and offers in their vicinity.
  • Create a user-friendly profile system allowing personalized location setup and search customization.
  • Provide integrated mapping features to display event venues, routes, and location-based information.
  • Enable event organizers to upload and manage their events through an administrative backend with different access levels.
  • Achieve high user satisfaction and engagement, targeting a 97% positive rating from users, with a scalable architecture to support increasing user base.

Core Functional System Features and Capabilities

  • User profile creation with location setup and search preferences.
  • Backend management for superadmin and event organizers (subadmins) to upload and feature events.
  • Event search functionality based on user location or specified areas.
  • Notification system to alert users of new or nearby events.
  • Event detail pages displaying information such as timings, type, and associated deals.
  • Integrated Google Maps for venue visualization, route suggestions, and distance calculations.
  • Display of additional events at the same location, supporting discoverability of nearby activities.

Technologies and Architectural Preferences for the App

iOS and Android native development or cross-platform frameworks
PHP for backend development
MySQL for database management
Google Maps API for location and venue visualization

External Systems and Data Service Integrations Needed

  • Google Maps API for geolocation, mapping, and routing functionalities

Critical Non-Functional System Requirements

  • High scalability to accommodate increasing user base and event data
  • Responsive app performance with minimal load times
  • Reliable real-time notification delivery
  • Data security and user privacy compliance
  • High availability and system uptime

Projected Business Impact and User Engagement Benefits

The implementation of the location-based event app is expected to significantly increase user engagement, with targeted positive reviews and a high satisfaction rate. The system aims to streamline event discovery, boost local business visibility, and foster greater community participation, mirroring the success metrics of achieving a 97% customer satisfaction rating and providing timely notifications to keep users informed about relevant local events and promotions.

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