Development of a Hyperlocal Deals Marketplace Mobile Application

The client aims to connect consumers with local deals in dining, entertainment, and retail sectors. They face difficulty in providing high visibility and strong branding for their sellers and making deals easily accessible through a rich, user-friendly mobile application that leverages location data to offer hyperlocal deals. Ensuring user engagement, efficient deal browsing, and seamless purchase experiences are primary pain points.

A regional retail chain seeking to enhance customer engagement through a mobile platform that offers localized deals and promotional offers.

• Create a mobile app that displays various local deals in retail, dining, and entertainment sectors.
• Enable users to browse deals based on their current location or selected areas, using GPS for hyperlocal targeting.
• Implement user registration and login functionalities with social login options to facilitate deal purchases and profile management.
• Allow users to view deal details, including discounts, savings, terms, and store locations via integrated maps.
• Provide features such as deal categories, popular deals, and search functionality to enhance user experience.
• Include a social sharing feature to increase app visibility and deal promotion.
• Allow business owners to list their deals, manage their listings, and verify submissions through a structured process.
• Implement a secure and efficient purchase process, including promo code application and cart management.
• Enable users to track their cashback/credit rewards, referral codes, and purchase history.

• User registration and login with email and social account options (Google, Facebook).
• Language preference selection (e.g., English, local language).
• Location-based deal discovery using GPS to fetch nearby deals or search by specific locations.
• Browsing categories and featured deals on the home screen.
• Deal detail pages showing discounts, savings amount, terms, and store location via Google Maps integration.
• Popular deals and search filters to tailor the browsing experience.
• Shopping cart functionality with promo code entry for deal purchase.
• Referral code input for cashback rewards and sharing via SMS or email.
• Social media integrations for sharing and social connectivity.
• Business listing feature with forms for listing deals, verification, and support contact.
• User profile management for updating contact details, profile pictures, and viewing order history.
• Order management with detailed purchase and transaction tracking.
• Reward management to monitor cashback credits and referral rewards.

• GPS services for location tracking.
• Google Maps API for store location visualization.
• Social media platforms (Facebook, Google) for social login and content sharing.
• Payment gateway for secure transactions (if applicable).
• Referral system or rewards management platform.

• High availability and scalability to support increasing user base and deal listings.
• Performance optimization to ensure quick browsing and deal loading times.
• Data security for user information, transaction details, and referral data.
• Responsive design for compatibility across multiple device types and screen sizes.
• Reliable GPS accuracy and location services.

The mobile application is expected to significantly increase user engagement by providing personalized, hyperlocal deal experiences. It aims to drive higher deal redemption rates, enhance seller visibility, and support local businesses in acquiring new customers. The platform anticipates a boost in app downloads, improved retention, and increased revenue through deal sales and transaction commissions, with measurable improvements in user acquisition and satisfaction metrics over time.