Development of a High-Performance Location-Based Mobile Advertising Platform

The client faces difficulties in efficiently managing, automating, and scaling mobile advertising campaigns, particularly with the need for real-time targeting, rapid campaign turnaround, and comprehensive reporting capabilities. Existing solutions lack flexibility, ease of use, and automation features required to meet fast-paced market demands and deliver targeted local ads effectively.

A mid to large-sized digital marketing agency seeking an enterprise-level SaaS platform to automate and optimize mobile ad campaigns, targeting local and hyperlocal audiences across multiple channels.

• Create a scalable SaaS platform capable of delivering over 5 million ad impressions per day with high performance and stability.
• Develop features enabling quick campaign creation, launch, and management with turnaround times reduced by at least 300%.
• Implement advanced geotargeting and hyperlocal advertising tools for precise audience segmentation.
• Design intuitive creative building tools allowing campaigns to be created and launched within minutes.
• Automate ad trafficking, monitoring, and optimization processes to improve operational efficiency and enable management of over 500 active campaigns per team member.
• Integrate tracking, distribution channels, and reporting systems to streamline workflows and reduce manual effort.
• Ensure the platform remains flexible, adaptable to changing business requirements, and user-friendly for clients with varying levels of digital marketing expertise.

• Intuitive creative builder with predefined elements for rapid ad design (3-minute campaign launch capability).
• Demo tool to showcase ad formats with quick transition from demonstration to live campaign setup.
• Preapproved creative submission process to enable instant ad launches without moderation delays.
• User-friendly geotargeting module for targeted and hyperlocal advertising.
• Automated rules-based system for blocklisting, optimization, and performance management.
• Rich campaign-level reporting accessible online and as downloadable branded reports.
• Integrated AdOps automation to streamline campaign trafficking, monitoring, and adjustments.
• Development of a real-time metrics dashboard for campaign performance tracking.
• Implementation of an alert and notification system via email and SMS for issues and updates.
• Integration with distribution channels and tracking systems to facilitate data collection and reduction of manual work.

• Distribution channels for ad placement and delivery.
• Tracking and analytics platforms for performance measurement.
• Client existing CRMs or DMPs for audience data management.
• Communication systems for alert notifications (email, SMS).

• Scalability to handle over 5 million impressions daily with minimal latency.
• Performance optimization ensuring rapid campaign setup and execution.
• Robust security measures to protect client data and campaign information.
• High availability and resilient infrastructure to prevent downtime.
• Compliance with data privacy regulations applicable to targeted advertising.

The new platform aims to enable clients to scale their local advertising efforts significantly, achieving reductions in campaign turnaround times by up to 300%, thereby increasing throughput and revenue potential. It will provide a flexible, user-friendly environment capable of managing over 5 million daily impressions, automate operational workflows, and deliver comprehensive real-time insights, ultimately resulting in more targeted, effective advertising campaigns and enhanced market competitiveness.