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Development of a High-Performance Digital Ad Platform with Intuitive UI for Gaming Industry

darly solutions

Advertising & marketing

Gaming

Challenges in Ad Platform Development

Need to create a responsive digital advertising platform that enables brands to target 2.5 billion gamers with personalized campaigns while maintaining high performance, security, and user satisfaction. Key challenges include unclear user flows, mobile/desktop responsiveness requirements, secure billing implementation, and strict performance metrics (sub-0.3s response time, <50ms latency).

About the Client

Technology company specializing in connecting brands with gaming audiences through in-app advertising solutions

Objectives for the New Development

Launch a digital ad management platform for gaming audiences
Achieve 15%+ ROI within first year of operation
Implement precise targeting and personalization capabilities
Ensure 80%+ customer retention through intuitive UX
Reach 85%+ customer satisfaction score (CSAT)
Support four campaign types with role-based access control

Core System Functionalities

Role-based access (user/admin)
Four campaign type support (click-through, coupon, interactive, impression)
Real-time campaign performance tracking
Secure billing information management
Cross-device responsive interface
Automated campaign approval workflow

Technology Stack Requirements

ReactJS

Node.js

REST APIs

HTML5

CSS3

System Integration Needs

Gaming platform SDKs
Payment gateways
Analytics tools

Performance & Security Standards

Sub-0.3 second response time under peak load
System usability scale (SUS) score ≥80
Data encryption at rest/in transit
99.9% system availability
Scalable architecture for 2.5B+ user base

Expected Business Impact

Platform implementation is projected to deliver 15%+ ROI within 12 months, achieve 83+ customer engagement index, maintain 94% task success rate for core workflows, and secure 91% customer satisfaction score (CSAT) through optimized UX and high-performance infrastructure.