The organization faces challenges in managing high-volume, time-sensitive content such as obituaries and news articles, requiring rapid publication to rank highly on search engines and news aggregators. Additionally, there is a need for a scalable, flexible content management system that supports multichannel publishing, personalized user experiences, and efficient asset licensing management, all within an aggressive deployment timeline.
A large-scale media organization with a global reach, responsible for publishing news, obituaries, and memorial content across multiple channels and partner outlets.
The new platform aims to enable the organization to publish high-volume, time-sensitive content swiftly and reliably, securing top search rankings and improving user engagement. It is expected to support multichannel distribution with personalized and SEO-optimized content, leading to increased visibility, partner satisfaction, and competitive advantage in the digital media landscape.