Development of a Geotargeted In-Store Deals and Coupon App for Retail Chains

The client faces difficulty in effectively promoting in-store sales and discounts to customers in real-time. Lack of a centralized, location-aware platform limits the ability to notify shoppers about relevant deals, organize sales events, and provide exclusive discounts, resulting in suboptimal foot traffic and sales conversions.

A regional retail chain or a group of stores aiming to enhance customer engagement through location-based promotions and discounts.

• Create a mobile application enabling users to browse categorized and geotargeted sales across multiple store locations.
• Implement real-time notifications for users subscribing to specific sales categories or shop updates.
• Provide detailed information about sales organizing shops, including events and discounts.
• Enable users to acquire, activate, and manage ecoupons for exclusive in-store discounts.
• Allow users to create and manage personalized lists of sales and coupons, supporting online and offline access.
• Ensure scalability to support a growing user base, aiming for rapid user acquisition within the first year.

• Browse categorized sales and geotagged deals based on user location.
• Subscribe and receive notifications about new sales in selected categories or shops.
• View information about sales-organizing stores, including event and discount details.
• Activate ecoupons to receive exclusive discounts upon in-store purchase.
• Create and manage lists of favorite sales and coupons accessible both online and offline.

• Mapping and geolocation services (e.g., Google Maps API)
• Social media SDKs (e.g., Facebook SDK) for social sharing and login
• Push notification services for user alerts
• Backend systems for sales data, shop information, and coupon management

• App must support rapid onboarding with minimal delay (performance efficiency).
• Ensure secure handling of ecoupons and user data (security and data privacy).
• Scalable architecture to support over 6,000 users within the first year.
• Cross-platform compatibility considerations for future iOS integration.

The implementation of this location-aware deals platform is expected to significantly enhance in-store customer engagement, drive foot traffic, and increase sales conversions. With targeted notifications and personalized coupons, the client aims to attract over 6,000 active users within the first year, fostering loyalty and increasing overall revenue.