Development of a Food Waste Prevention and Consumer Engagement Platform

The client faces significant challenges in reducing food waste at both consumer and retail levels while maintaining customer satisfaction and operational efficiency. They lack an integrated digital solution to offer customers discounted products nearing expiry, which could help prevent waste and promote responsible consumption.

A mid to large-sized retail chain operating multiple convenience stores aiming to align sustainability initiatives with digital customer engagement tools.

• Develop a digital feature enabling customers to purchase near-expiry food sets at reduced prices via the existing mobile app.
• Integrate this feature seamlessly into the current app architecture without impairing app performance.
• Validate the feature’s effectiveness through a targeted pilot in selected stores, with scope for phased expansion.
• Achieve rapid deployment of a functional MVP within a 6-week timeline, minimizing budget overruns.
• Enhance customer experience and satisfaction while advancing sustainability goals by decreasing food waste.

• User interface for browsing available discounted near-expiry product sets categorized by outlet and product type.
• Order placement functionality that updates the store inventory and reservation system.
• Automated notifications informing customers when their purchased sets are ready for pickup.
• Integration with store management systems to track stock levels and expiry dates.
• Seamless embedding into the existing 'Click & Collect' feature within the mobile application.

• Existing mobile app backend systems managing user data, orders, and notifications
• Store inventory and expiry management systems
• Push notification services for automated customer alerts

• App performance impacts should be negligible, maintaining seamless user experience
• System must support scalability to handle large user base (millions of downloads)
• Data security and privacy compliance, particularly around user data and transaction information
• High system reliability with 99.9% uptime during rollout phases

The implementation aims to deliver a functional MVP within six weeks, enabling increased participation in responsible consumption initiatives. The pilot is expected to engage at least 55 stores initially, with potential to extend nationwide. Success metrics include reduced food waste, improved customer satisfaction demonstrated by high NPS scores (target of 10), and operational efficiencies that translate into cost savings and enhanced brand reputation, paving the way for large-scale, responsible retail practices.