Development of a Flexible B2B Marketplace Platform for FMCG Distributors

The distributor manages multiple warehouses and a large network of retailers, facing inefficiencies due to manual ordering processes, limited ordering channels, human errors, and inefficient distribution routes. These issues hinder sales growth and transparency, necessitating a flexible digital solution to streamline communication, automate order tracking, and enhance operational agility for both distributors and retailers.

A mid-sized FMCG distribution company seeking to enhance operational efficiency and sales through a digital B2B marketplace enabling retailers to independently place orders, optimize routes, and automate promos.

• Increase order frequency among retailer clients by up to 15%.
• Achieve an estimated 13% growth in sales within the first six months of deployment.
• Double the number of active retailer users within six months.
• Reduce promotional campaign launch cycles from two weeks to just a few days.
• Enable retailers to independently place and manage their stock replenishment orders, reducing reliance on sales representatives.
• Allow sales representatives to optimize routes and focus on upselling, new product promotions, and planning activities.

• Customizable marketplace creation with independent product hierarchies and promotional rules.
• Self-service order placement and stock replenishment for retailers.
• Real-time synchronization of product availability and active promotions.
• Route optimization tools for sales representatives to improve delivery efficiency.
• Secure user authentication and role-based access control.
• Scalable infrastructure to support increasing user base and transactions.
• Detailed activity tracking and reporting for sales and promotions.

• Inventory management systems for stock levels and synchronization.
• Promotional campaign management tools.
• Route planning and optimization software.
• User authentication and security systems.

• System scalability to support growth from 450 to over 900 active users within six months.
• High performance with minimal latency, supporting real-time updates.
• Data security and compliance with security standards.
• Availability and uptime to ensure continuous operation.

The new digital marketplace is projected to significantly enhance operational efficiency, with the potential to increase sales by approximately 13% and double active retailer usage within six months. It will streamline promotional campaigns, reduce operational costs, and improve transparency and customer satisfaction across the distribution network.