The client requires a new website navigation system that is highly flexible, easily manageable, and enhances user experience. The existing site experiences challenges with cluttered interfaces and difficulty in updating content efficiently, leading to potential user confusion and content stagnation.
A mid-sized enterprise offering cloud-based solutions and digital services seeking to enhance website usability and content flexibility.
The new navigation system aims to increase user engagement and content discoverability, leading to improved user satisfaction and a reduction in bounce rates. Targeted outcomes include a 20% increase in page views, enhanced content update efficiency, and higher client satisfaction scores post-deployment.