The client requires an engaging mobile platform that encourages parental physical activity by enabling activity sharing and rewarding achievements, but faces challenges integrating with external health data platforms such as Apple Health and Google Fit to accurately track user activity across different devices.
A consumer-focused health and wellness brand aiming to promote physical activity among parents through a mobile application and rewards system.
The implementation of this integrated fitness activity app is expected to enhance user engagement significantly, with an increase in activity sharing and participation in challenges. This should lead to higher brand loyalty and an estimated boost in user activity levels, ultimately improving overall customer retention and satisfaction.