The client faces difficulties in effectively distributing marketing resources, managing channel outreach, and elevating public understanding of insurance products and financial planning schemes. They require a secure, scalable digital platform to facilitate resource sharing, agent and partner management, and content scheduling to improve market reach and customer engagement.
A nonprofit organization or industry association focused on educating the public about insurance products, financial planning, and related resources, aiming to enhance financial literacy and engagement among consumers.
By implementing this web platform, the client aims to significantly increase the distribution and visibility of marketing resources, improve agent and organization management, and enhance public financial literacy. Targeted outcomes include streamlined content scheduling, expanded social media outreach, and improved tracking of resource engagement—driving greater awareness and trust in insurance products, with measurable improvements in resource dissemination efficiency and stakeholder engagement.