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Development of a Dynamic, SEO-Optimized E-Commerce Platform with Brand-Centric Design for Healthcare Retail

moravio.com

Medical

Consumer products & services

Retail

Challenges in Digital Presence and Brand Consistency

Existing web platform required modernization to enhance user experience, improve search engine visibility, and strictly align with corporate brand guidelines while maintaining dynamic functionality through legacy .NET infrastructure.

About the Client

Largest independent Consumer Healthcare company in Central and Eastern Europe seeking digital transformation of online presence

Strategic Goals for Digital Transformation

Develop a dynamic, responsive web platform with advanced UX/UI
Implement SEO-optimized architecture for improved search visibility
Ensure 100% compliance with brand design manual specifications
Integrate interactive AJAX elements for enhanced user engagement

Core System Requirements

Dynamic .NET-based content management system
AJAX-powered interactive product catalog
SEO-optimized page templates and metadata framework
Brand-compliant design system with automated style enforcement
Responsive cross-device compatibility

Technology Stack Requirements

.NET Framework

AJAX

React (for component-based UI)

SEO tools integration

System Integration Needs

Google Analytics for user behavior tracking
CRM system for customer data synchronization
Payment gateway for e-commerce transactions

Performance and Quality Standards

99.9% uptime SLA with load-balanced architecture
Page load speed under 2 seconds (desktop) and 3 seconds (mobile)
WCAG 2.1 accessibility compliance
Cross-browser compatibility (Chrome, Firefox, Safari, Edge)
Role-based access control with enterprise-grade security

Anticipated Business Outcomes

Projected 40% increase in organic search traffic through optimized architecture, 25% improvement in conversion rates via enhanced UX, and 100% brand guideline adherence across all digital assets, positioning Walmark as market leader in healthcare e-commerce with scalable digital infrastructure.