The client requires a mobile news platform that aggregates headlines from various sources and topics, with a focus on delivering fresh, up-to-date stories in Arabic. The existing solutions lack dynamic content updating, effective content management, and user personalization, leading to reduced user engagement and content relevance.
A media organization aiming to deliver real-time, localized news content across multiple sectors to Arabic-speaking audiences via a mobile platform.
The platform aims to deliver a highly engaging, real-time news experience in Arabic, increasing user retention by providing personalized content and timely notifications. Expected metrics include improved content freshness, enhanced user preferences management, and higher app engagement rates, leading to increased ad revenue and brand visibility in the targeted market.