Development of a Digital Roofing Cost Estimation and Sales Platform

The client faces difficulties in providing homeowners with quick, accurate roof replacement cost estimates and managing lead generation efficiently. Contractor companies require tools to manage sales pipelines, calculate initial and final costs, generate customized offers, integrate with their websites, access a comprehensive roof catalog, adjust product costs based on market and location, and analyze sales data to improve performance. Existing manual processes result in lengthy quote times, low conversion rates, and limited insights, inhibiting growth and customer satisfaction.

A mid-sized company specializing in roof repair, installation, and replacement, aiming to modernize its sales and client engagement processes through a comprehensive digital platform.

• Reduce the average time to generate roof cost estimates from hours/days to approximately 40 seconds.
• Enhance lead management and conversion rates, aiming for at least a 12% increase in sales conversion.
• Enable contractors to generate customized sales offers and manage costs dynamically based on market and regional data.
• Increase user engagement and subscriber base, targeting substantial growth within initial months.
• Implement analytics tools to provide comprehensive insights into sales performance, lead sources, and market trends.
• Support seamless integration with existing client websites and sales pipelines to streamline operations.

• An AWS-based cloud architecture ensuring scalability, reliability, and security.
• A streamlined user interface optimized through UX research for ease of use by homeowners and contractors.
• A simple configuration UI for end users to customize platform parameters and costs.
• A robust roof catalog database accessible for real-time pricing and product information.
• Tools for lead management, including lead capture, tracking, and follow-up functionalities.
• Real-time cost calculator for estimating initial and final roofing costs based on customized parameters.
• Quote generation capabilities for quick, professional offers.
• Analytics dashboard providing insights on sales metrics, lead sources, and market trends.
• Support for API integrations with client websites for lead capture and quote requests.

• Client websites for lead and quote request integration
• Analytics systems for performance monitoring
• Market data sources for dynamic cost adjustments

• High scalability to accommodate growing user base and data volume
• Rapid response times, aiming for around 40 seconds estimate generation
• Platform security compliant with industry standards
• Availability and reliability to ensure consistent access and operation
• Maintainability and ease of updates for ongoing feature enhancements

The platform is expected to significantly improve operational efficiency by reducing quote generation time by over 45 times, increase sales conversion rates by at least 6 times, and grow the user subscriber base rapidly with over 500 new users within the first 8 months. It will enable the client to enhance customer satisfaction, attract investor confidence, and gain detailed business insights, ultimately revolutionizing the roofing sales process and industry standards.