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Development of a Digital Marketplace for Rare Spirits and Collectible Drinks
  1. case
  2. Development of a Digital Marketplace for Rare Spirits and Collectible Drinks

Development of a Digital Marketplace for Rare Spirits and Collectible Drinks

artkai.io
eCommerce
Consumer products & services
Retail

Identifying Challenges in Traditional and Digital Rare Drink Collecting

The client seeks to transition from traditional offline collecting and trading of rare beverages to a digital-first platform. Challenges include enabling secure and seamless digital transactions, managing provenance and authenticity through digital representations, integrating offline and online experiences, and fostering a community around collectible drinks while reducing physical handling and environmental impact.

About the Client

A mid-sized enterprise operating an online platform specializing in the collection, exchange, and experience of rare spirits and collectible beverages, aiming to modernize traditional consumption and trading models.

Key Goals for Developing a Next-Generation Digital Spirits Marketplace

  • Create a secure, scalable platform for digital trading and ownership of collectible spirits represented as non-fungible tokens (NFTs).
  • Enable visualization and management of digital and physical assets, including digital twins of bottles and tasting notes.
  • Implement a marketplace supporting cryptocurrency payments and wallet integrations for seamless transactions.
  • Facilitate community engagement through features like following collections, sharing experiences, and educational content.
  • Reduce the carbon footprint associated with physical handling of bottles by digitalizing the ownership and trading process.
  • Achieve at least 16,500 active users and facilitate the sale of over 4,000 unique collectible items within the initial platform phase.

Core Functional Capabilities for the Digital Collectible Spirits Platform

  • Digital Asset Visualization: Show digital representations of owned spirits, including details like tasting notes, stories, and provenance.
  • NFT Management: Mint, distribute, and manage non-fungible tokens representing each bottle or dram segment.
  • Marketplace: Enable trading, buying, and selling of NFTs, including brand-specific pages with administrative controls.
  • Secure Wallet Integration: Allow users to connect cryptocurrency wallets for seamless transactions.
  • Physical and Digital Integration: Facilitate linking digital twins with physical bottles, supporting authenticity verification.
  • User Journey Modules: Support stages such as exploration, purchase, experience sharing, and culmination options (sale, consumption, exchange).
  • Community Engagement: Features for members to follow collections, share experiences, and access educational content about rare spirits.

Recommended Technology Stack for the Digital Spirits Marketplace

TypeScript, React.js, Redux, Next.js for frontend development
React Native for mobile applications
Node.js for backend services
AWS cloud infrastructure with Kubernetes (K8S)
PostgreSQL for database management
REST, GraphQL, WebSocket for API and real-time communication
Redis, RabbitMQ for caching and messaging
Solidity, Ethereum, WEB3 for blockchain and NFT functionalities

External Systems and Services Integration Needs

  • Cryptocurrency wallets for payment processing
  • Blockchain networks for NFT management and verification
  • Third-party authentication and identity services
  • Payment gateways supporting both fiat and cryptocurrencies
  • Supply chain and provenance verification systems

Essential Non-Functional System Requirements

  • System scalability to support growth beyond 20,000 active users with low latency
  • High security standards for blockchain and payment transactions
  • Data consistency and integrity between digital and physical assets
  • Reliability with 99.9% uptime SLAs
  • Compliance with relevant legal and privacy regulations for digital assets and financial transactions

Projected Business Outcomes and Benefits of the Digital Marketplace

The platform aims to securely digitalize and modernize the collection, trading, and experience of rare spirits, generating over 16,500 active users and facilitating the sale of more than 4,000 unique collectible units in its initial rollout. It is expected to reduce physical handling, minimize environmental impact, and foster a vibrant community of enthusiasts, thereby positioning the client as a leader in innovative digital beverage collectibles.

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