Development of a Digital Engagement Platform to Boost Recreational Sports Participation

The client faces difficulties in making contactless rugby sessions accessible and appealing to a diverse audience regardless of age, gender, or experience levels. They need a solution to simplify session discovery, enhance player motivation, and improve session management, resulting in increased participation and retention.

A regional sports organization seeking to increase participation and engagement in contactless rugby through a comprehensive digital platform.

• Increase session attendance and engagement metrics significantly, aiming for a substantial rise in venue usage and active players.
• Simplify the process for players to discover, register, and participate in sessions tailored to their preferences.
• Enhance player motivation through a rewards system that incentivizes engagement and referrals.
• Provide administrative tools for operators to efficiently schedule, monitor, and manage sessions and track participation trends.

• Session Finder: Enable users to locate nearby sessions filtered by location, session type, group size, and skill level.
• Educational Content: Provide access to rules, tutorials, and short videos to educate new players about the sport.
• Personalized Scheduling: Allow users to select session details such as date, location, and skill level to find suitable games.
• Referral & Rewards: Implement a system for users to recommend sessions to friends and earn incentives like gear or discounts.
• Automatic Check-ins: Support quick registration and check-in processes to streamline participation.
• Session Management: Offer tools for operators and ambassadors to organize, schedule, and monitor sessions.
• Analytics Dashboard: Track participation, session popularity, and geographic engagement to inform decision-making.

• Mapping services for location-based session filtering
• Reward system integration for incentive management
• User management and identity verification systems
• Analytics tools for data tracking and reporting

• Scalable architecture to support growth in user base, targeting at least 3,000 monthly active users
• Robust performance with fast load times and real-time updates
• High security standards to protect user data and prevent unauthorized access
• Intuitive user experience for diverse demographics

The platform aims to significantly boost session engagement by over 35%, increase venue usage by more than 45%, and grow active participant numbers. Additionally, the system will foster community building, improve user retention, and provide valuable insights into participant trends, ultimately leading to greater visibility and adoption of contactless sports.