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Development of a Digital Community Engagement Platform for Local Events
  1. case
  2. Development of a Digital Community Engagement Platform for Local Events

Development of a Digital Community Engagement Platform for Local Events

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Identifying Challenges in Local Community Event Discovery and Engagement

A community-focused organization requires an integrated digital solution to facilitate discovery, addition, and sharing of local events. Current challenges include limited user engagement, inefficient event management, and difficulty in browsing events by location, time, or type. The organization seeks to enhance social interaction and increase participation in local activities through a user-friendly, scalable platform.

About the Client

A regional digital platform company specializing in connecting residents with local social and cultural events through a mobile application and web portal.

Goals for Enhancing Local Event Engagement and Platform Performance

  • Redesign and optimize the mobile app and website interface to improve user experience and reduce app size significantly.
  • Implement features that enable users to add, browse, and filter events by place, time, and category.
  • Develop functionality for users to view and share each other's event agendas and receive invitations.
  • Integrate calendar synchronization to streamline event scheduling.
  • Establish a development process focused on rapid delivery of a minimum viable product (MVP), with scalable enhancements planned for future phases.
  • Improve team communication and project transparency through regular updates and collaboration across multidimensional development teams.

Core Functional Features for the Local Event Platform

  • Event Submission: Users can add new events with details such as location, time, and category.
  • Event Browsing: Browse events by place, time, and type, with filtering and search capabilities.
  • User Agendas: View personal and shared event schedules to facilitate social planning.
  • Calendar Integration: Sync events with external calendars for better scheduling.
  • Community Interaction: Commenting, sharing, and inviting friends to events within the platform.
  • UI/UX Revamp: Modernized design with optimized layouts, button designs, and streamlined user flows to improve engagement.
  • App Size Optimization: Reduce application footprint for faster load times and better performance on various devices.
  • Cross-Platform Compatibility: Initially focus on iOS (with potential for expansion) to reach a broad user base.

Technological Frameworks and Architectural Preferences

Mobile development with native iOS technologies (Swift/Objective-C)
Web frontend optimized for responsive design
Backend services with scalable architecture, possibly RESTful APIs
Version control with comprehensive commit history and modification tracking

Essential External System Integrations

  • Calendar services for syncing events
  • Notification services for event reminders and invitations
  • Social media platforms for sharing content and invitations

Performance, Security, and Scalability Guidelines

  • App size should be reduced by at least 66% to optimize user experience
  • System should support frequent code commits and modifications with robust version control
  • Maintain high performance with weekly updates and seamless user interactions
  • Ensure data security and privacy compliance, particularly around user content and events

Projected Outcomes and Business Benefits of the New Platform

The revamped platform aims to significantly increase local community engagement, achieving measurable growth in user participation and event sharing. With an initial focus on rapid MVP delivery, expected outcomes include a streamlined, engaging user interface, improved app performance, and higher adoption rates, culminating in broader social interaction and increased event visibility within the community.

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