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Development of a Customizable Online Financial Calculator Platform with Real-Time Analytics and Easy Integration
  1. case
  2. Development of a Customizable Online Financial Calculator Platform with Real-Time Analytics and Easy Integration

Development of a Customizable Online Financial Calculator Platform with Real-Time Analytics and Easy Integration

brights.io
Financial services
Real estate
Banking
Investment

Identifying the Need for Interactive and Customizable Financial Tools for Client Engagement

Financial service providers often face challenges in engaging clients and providing personalized financial calculations. Existing solutions lack flexibility, ease of customization, and real-time performance insights, limiting the ability to quickly adapt tools to specific branding and business needs without technical assistance.

About the Client

A mid-sized financial institution or fintech startup seeking to enhance customer engagement through interactive financial tools. The organization aims to provide customizable calculators like credit, mortgage, and investment tools that can be embedded seamlessly into their web assets.

Goals for Developing a Flexible and Analytics-Driven Financial Calculator Platform

  • Create a user-friendly platform enabling non-technical staff to build, customize, and deploy financial calculators quickly and efficiently.
  • Implement a wide range of templates (over 35) for various financial scenarios to facilitate rapid solution development.
  • Enable seamless integration of calculators into existing websites via lightweight, customizable widgets.
  • Provide real-time analytics dashboards for monitoring calculator engagement, performance metrics, and user behavior.
  • Support full aesthetic customization to match corporate branding, including colors, fonts, and logos.
  • Ensure secure data processing and storage for all user interactions and calculations.
  • Employ responsive design to ensure compatibility across all device types.

Core Functional Capabilities for Custom Financial Calculators with Real-Time Monitoring

  • Customizable financial calculator builder with an intuitive interface for editing calculations and visual styles.
  • Real-time analytics dashboard providing insights into user engagement, traffic, and conversions for each calculator.
  • Lightweight, embeddable widget system for effortless placement and styling across multiple web pages.
  • Extensive template library with pre-built calculators for various financial applications.
  • One-click deployment capability for immediate publication of newly configured calculators.
  • Full branding customization including color schemes, logos, and fonts in real-time.
  • Secure and compliant data handling for user inputs and calculation results.
  • Responsive interface optimized for desktops, tablets, and smartphones.

Selected Technologies and Architectural Approach for the Platform

Progressive JavaScript (e.g., ES6+) for dynamic, fast user interfaces
Web-based SaaS architecture for platform accessibility and scalability

External System Integration Requirements

  • Embedding support for website widget integration
  • Analytics tools for real-time performance monitoring
  • Secure data storage solutions

Non-Functional System Performance and Security Standards

  • Platform must support at least 100 concurrent calculator users with consistent performance
  • Ensure data security and compliance with relevant data protection regulations
  • Responsiveness across all device types
  • High system availability with 99.9% uptime

Anticipated Business Benefits and Measurable Outcomes

The new platform is expected to empower organizations to rapidly develop and deploy tailored financial tools, enhancing customer engagement and satisfaction. By providing real-time analytics, the platform enables data-driven decision making to optimize tool effectiveness. This leads to improved client retention, increased conversion rates, and a competitive advantage in the financial services market.

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