Development of a Customer-Centric Mobile Trading Platform and Marketing Website for European Market Entry

The client needs to adapt their existing digital asset trading platform and marketing website to meet the specific needs of European users. This includes addressing regional user behavior, ensuring regulatory compliance, enhancing usability for non-professionals, and improving overall user experience. The platform currently lacks market-specific customization, and there is a demand for simplified interfaces, accessibility features, and marketing channels tailored for the European audience.

A major fintech company expanding its digital asset trading services into the European market, aiming to provide an intuitive, secure, and accessible trading experience for a diverse user base including non-professional traders.

• Research and analyze European market user behaviors, pain points, and UX preferences to inform platform adaptation.
• Redesign and localize the mobile trading application to enhance customer-centric usability, with a focus on non-professional traders.
• Implement intuitive navigation features, quick access to core functions, and secure asset storage to improve user trust and control.
• Develop a marketing website that clearly communicates platform benefits, is easy to navigate, and is optimized for mobile accessibility.
• Create UX design systems that accommodate diverse age groups and improve text readability across devices.
• Introduce display modes (e.g., day/night) for better usability in various lighting conditions, especially for OTC operations and frequent device usage.
• Target increased user engagement, improved onboarding experience, and a simplified trading process to catalyze platform adoption in Europe.

• User Control: Enable users to fully manage and oversee their assets independently without third-party reliance.
• Quick Access Panel: Facilitate rapid navigation to key platform modules such as market data, trading, and account funds.
• Secure Storage: Ensure high levels of security and privacy for trading securities and user data.
• UX Design System: Develop a flexible design framework that includes accessibility features like large fonts, high contrast themes, and color schemes suited for varied age groups and visual needs.
• Display Modes: Implement day and night modes to optimize visibility in different lighting environments.
• Localization: Adapt language, regional regulations, and market-specific features to meet European compliance and user expectations.

• Regional regulatory compliance verification systems
• Payment processing gateways compliant with European financial standards
• Real-time market data feeds and updates
• Secure digital asset wallets or custodial storage solutions

• Platform should support high concurrency for real-time trading activity, aiming for latency less than 200ms for core functions.
• Ensure data privacy and regulatory compliance with European standards.
• System scalability to handle tens of millions of users across multiple European countries.
• Reliability with 99.9% uptime and disaster recovery capabilities.
• Responsive performance on various devices, especially smartphones, with optimized load times under 3 seconds.

The new platform is expected to significantly increase user engagement and acquisition within the European market, with targeted improvements leading to a measurable boost in trading volume and market share. Specifically, the initiative aims to facilitate a growth in platform transaction turnover, reach a broad audience in over 130 countries, and improve user satisfaction through enhanced usability and localized features, ultimately contributing to a dominant market presence comparable to achieving trillions in accumulative turnover and capturing substantial portions of the digital asset market share.