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Development of a Customer Loyalty Rewards Platform with Mobile and Web Applications

clock.co.uk

Media

Advertising & marketing

Challenges in Print Sales and Reader Engagement

The client needed to protect and grow print sales of The Sun and The Sun on Sunday while rewarding loyal readers. Existing solutions lacked ease of participation, transparency, and mechanisms to drive sustained engagement with print media.

About the Client

A leading media organization seeking to enhance reader engagement and protect print sales through digital innovation.

Key Goals for the Loyalty Platform

Increase print newspaper sales through incentivized reader participation
Enhance customer retention and loyalty via a cash-rewards model
Drive regular engagement with The Sun brand through digital touchpoints
Provide a scalable, user-friendly platform for millions of readers

Core System Functionalities

OCR-based code scanning and manual entry for daily newspaper codes
Calendar visualization of code redemption progress
Automated cash reward distribution (e.g., £5 for 28 codes)
User account management with PayPal/bank transfer integration
Admin CMS for content updates and campaign management
Push notification system for engagement reminders

Technology Stack Requirements

iOS and Android mobile app development frameworks

Optical Character Recognition (OCR) technology

Responsive web application with CMS

Google Analytics and Tealium for tracking

Critical System Integrations

PayPal API for cash reward transfers
News UK internal technology systems
Third-party analytics platforms (Google Analytics, Tealium)

Non-Functional Requirements

Scalability to support millions of concurrent users
High availability and fault tolerance for critical services
Secure handling of financial transactions and user data
Low-latency code validation and reward processing

Expected Business Outcomes

The platform is projected to drive significant growth in print sales through gamified rewards, achieving over 1 million active users within months. It will strengthen customer relationships via personalized engagement tools while providing actionable insights through integrated analytics.