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Development of a Customer Feedback Crowdsourcing Platform
  1. case
  2. Development of a Customer Feedback Crowdsourcing Platform

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Development of a Customer Feedback Crowdsourcing Platform

netguru.com
Financial services
Banking
Insurance

Challenge in Customer Feedback Engagement

The bank required an innovative platform to collect and analyze customer feedback seamlessly, fostering active participation without friction. Existing channels lacked engagement and real-time interaction capabilities.

About the Client

A leading Polish bank offering retail and business banking services, including asset management, leasing, and insurance, with a large customer base and extensive branch network.

Goals for Platform Development

  • Create a secure, user-friendly social platform for customer feedback
  • Enable crowdsourcing of customer ideas and sentiment analysis
  • Facilitate real-time interaction between customers and the bank
  • Improve service quality through actionable insights from feedback

Core Platform Capabilities

  • User profile creation and management
  • Idea submission and voting system
  • Commenting and discussion forums
  • Bank-administered surveys and polls
  • Feedback categorization and prioritization dashboard
  • Sentiment analysis reporting tools

Technology Stack Requirements

Web application framework (React/Angular for frontend)
Node.js or Ruby on Rails for backend
Cloud hosting (AWS/Azure)
Database (PostgreSQL/MongoDB)
Security protocols (HTTPS, GDPR compliance)

System Integration Needs

  • Bank's existing CRM system
  • Customer authentication services
  • Analytics and reporting tools
  • Notification systems (email/SMS)

Performance and Security Standards

  • High availability (99.9% uptime)
  • Scalability for 1M+ users
  • Enterprise-grade data encryption
  • Compliance with Polish banking regulations
  • Responsive design for multi-device access

Expected Business Outcomes

The platform will enhance customer satisfaction by directly addressing pain points, improve service innovation through crowdsourced insights, and strengthen customer loyalty by creating an active feedback loop. It will position the bank as a market leader in customer-centric innovation within Poland's financial sector.

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