Development of a Customer Engagement & Loyalty Platform for Street Food Venues

Many street food venues struggle to attract new customers and foster loyalty among existing patrons. They lack an integrated digital platform to promote engagement, offer incentives, and facilitate real-time communication, resulting in limited customer awareness and reduced average bill sizes.

A regional chain of street food venues aiming to increase customer engagement, build loyalty, and boost sales through a dedicated mobile application.

• Create a rich, user-friendly mobile application to increase customer check-ins and engagement.
• Implement a bonus/reward system to incentivize repeat visits.
• Integrate a real-time chat feature between customers and venues to enhance communication.
• Enable push notifications to promote special offers, events, and marketing campaigns.
• Incorporate location identification to facilitate targeted promotions and check-ins.

• User login and registration system.
• Check-in feature to record customer visits and award bonuses.
• Loyalty/reward system awarding bonuses upon check-in.
• Real-time chat between customers and venue staff.
• Push notifications for marketing, offers, and event alerts.
• Location-based identification to customize offers and verify check-ins.

• Intercom or similar messaging platform for real-time chat
• Push notification services (e.g., Firebase Cloud Messaging)
• Location services APIs for geofencing and check-in verification

• Application must support scalability to accommodate multiple venues and users without performance degradation.
• Response time for chat and notifications should be under 2 seconds.
• Application security to protect user data and prevent unauthorized access.
• Deployment readiness for weekly sprints, with continuous integration and testing.

The deployment of this engagement platform is expected to increase customer check-ins by at least 15%, boost average spend per customer, and strengthen customer loyalty. Improved real-time communication and targeted promotions will help venues build stronger brand awareness and increase patronage, leading to higher revenue and competitive positioning in the street food industry.