Development of a Cross-Platform Mobile E-Commerce Application to Enhance User Engagement and Revenue

The client manages an extensive online catalog with over 30,000 items and faces the challenge of increasing revenue, attracting new customers, and retaining existing ones. Current website performance on mobile devices impairs user experience, causing lower engagement and higher churn rates. Additionally, the client seeks to boost brand recognition and foster stronger customer loyalty through improved digital channels.

A mid-sized fashion retailer with a large and expanding product catalog targeting customers across Europe, seeking to improve online shopping experience and customer loyalty.

• Develop a cross-platform mobile e-commerce application that replicates and enhances existing website functionalities.
• Improve app performance by optimizing load times and responsiveness, especially for devices with limited processing power.
• Enhance user engagement and retention through intuitive navigation, personalized content, and seamless checkout processes.
• Implement features that support customer loyalty, including rewards, discounts, and reviews to increase lifetime value.
• Enable rich integration with external services like maps and geocoding to support delivery and pickup functionalities.
• Achieve measurable business impacts such as increased average order size, higher retention rates, and improved brand recognition.

• Catalog with over 30,000+ items featuring detailed product descriptions, photos, and advanced filtering options across multiple categories.
• Secure sign-in/up via SMS verification and user authentication methods.
• Shopping cart with support for multiple currencies, bulk and retail pricing, and shipping calculations utilizing geocoding services.
• Order management with real-time order status updates and estimated delivery times.
• Location-based services integrated with maps for pickup points and delivery address validation.
• User profiles including editing, shopping history, and review capabilities.
• Search functionality with autocomplete by phrase or category.
• Order returns with detailed questions and review options.
• In-app push notifications for promotions, order updates, and banners.
• Favorites management accessible for both guests and registered users.
• Integrated payment system supporting various transaction methods and bonus points management.
• Loyalty program features offering discounts, review-based rewards, and identity validation (KYC).
• Support for offline access to browse previously loaded content.

• Geospatial services for delivery address validation and pickup points
• Notification services (push notifications)
• Payment gateways for transaction processing
• User authentication and KYC verification systems

• High performance optimization for mobile devices with limited processing capabilities
• Application scalability to accommodate growing product catalog and user base
• Secure handling of user data, payments, and personal information, adhering to GDPR standards
• Offline access to content where feasible
• Responsive UI/UX design for intuitive navigation and engagement

The deployment of the cross-platform mobile e-commerce app is expected to significantly increase the client's revenue by enabling higher average purchase sizes, improve customer retention and lifetime value through an engaging loyalty program, and boost brand recognition. Optimized app performance and enhanced user experience aim to reduce churn rates and attract thousands of new customers, thereby expanding the market reach and strengthening competitive positioning.