Development of a Customer Engagement and Data Collection Platform for a Global Digital Agency

The client needed to streamline and personalize their digital marketing outreach, improve lead generation, and facilitate efficient data collection from prospective clients, ensuring compliance with privacy regulations and enhancing user engagement across multiple regions.

A mid-sized international digital marketing agency with a focus on engaging professional clients and expanding their outreach through optimized online services.

• Design and implement an interactive online form to collect user contacts and preferences securely and efficiently.
• Automate the process of sending personalized marketing materials based on user data and preferences.
• Ensure compliance with relevant data privacy and protection regulations during data collection and processing.
• Enhance user experience to improve form submission rates and engagement metrics.
• Establish a scalable platform capable of handling increasing traffic and data volumes as the business grows.

• An online contact form with multi-field data entry, validation, and CAPTCHA protection.
• Secure storage of contact data with encryption and access controls.
• Automated email campaign engine to send personalized marketing materials upon submission.
• Data analytics dashboard for monitoring form engagement, submission rates, and campaign performance.
• User consent management to ensure compliance with privacy regulations.
• Integration with CRM and marketing automation platforms for streamlined workflows.

• CRM systems for customer data management.
• Email marketing platforms for sending personalized messages.
• Analytics tools for tracking engagement and conversion metrics.
• Privacy management tools to ensure compliance with data protection standards.

• System scalability to support a growing number of concurrent users and data volume.
• High availability with 99.9% uptime to ensure continuous service.
• Data security measures including encryption both at rest and in transit.
• Performance targets of page load times under 2 seconds for all users.
• Compliance with GDPR, CCPA, and other relevant privacy regulations.

The implementation of the new contact collection and personalized marketing platform is expected to increase form submission rates by at least 25%, improve engagement metrics, streamline marketing workflows, and enhance data security and compliance. This will facilitate targeted campaigns, expand the client base, and contribute to increased revenue growth.