Development of a Customer Engagement and Data Collection Platform for a Digital Marketing Agency

The agency struggles with efficiently collecting user contacts and consent for personalized marketing campaigns, leading to missed opportunities for targeted outreach and customer engagement. Existing forms and marketing processes lack automation and integration, resulting in delays and low conversion rates.

A mid-sized digital marketing agency seeking to enhance lead generation and customer data management through innovative online forms and marketing tools.

• Implement a user-friendly online form for lead capture, including explicit consent mechanisms for data processing.
• Automate the process of sending marketing materials based on client preferences and interactions.
• Ensure secure processing and storage of personal data complying with relevant data privacy standards.
• Increase the efficiency of marketing outreach, aiming for higher engagement rates and improved conversion metrics.
• Enable the marketing team to manage and analyze lead data through integrated dashboards and reporting tools.

• Customizable online contact and lead capture forms with mandatory consent checkboxes.
• Secure backend system for processing and storing confidential personal data.
• Automation engine for sending personalized marketing emails based on user interactions and preferences.
• Real-time notification system for marketing team alerts and follow-ups.
• Dashboard for monitoring lead generation metrics, consent statuses, and campaign performance.
• Integration with existing CRM and email marketing services to synchronize data and campaigns.

• CRM systems for seamless lead data synchronization
• Email marketing platforms for campaign management
• User authentication and privacy compliance modules

• System must support at least 10,000 concurrent form submissions per day
• Response time for form submissions should be under 2 seconds
• Data security protocols compliant with GDPR and relevant standards
• System availability of 99.9% uptime
• Scalable infrastructure to accommodate future increase in user volume

The implementation of the customer engagement platform is projected to significantly improve lead capture efficiency, increase marketing response rates by approximately 30%, and enhance data accuracy and compliance. This should boost overall campaign effectiveness, resulting in higher conversion metrics and expanded client outreach capabilities.