Development of a Custom eCommerce Mobile Application with Advanced User Engagement and Logistics Integration

The client operates a web-based eCommerce platform, but their existing mobile applications are outdated, non-functional, and offer a poor user experience. They face difficulties in maintaining platform consistency across web and mobile, and require enhanced real-time order and delivery management. Additionally, integrating the mobile app seamlessly with their existing logistics and customer relationship management systems presents significant challenges, impacting order fulfillment reliability and customer engagement.

A mid-sized retail company specializing in food products with an online presence seeking to enhance their mobile ordering experience and backend operations integration.

• Replace outdated mobile applications with new, intuitive native apps for iOS and Android that align with updated branding guidelines.
• Implement a dynamic, user-friendly interface that promotes increased customer retention through interactive features.
• Develop a comprehensive backend system allowing real-time management of subscriptions, delivery schedules, product swaps, and add-ons.
• Create features for user engagement such as loyalty points, personal product vaults, blogs, and polls to foster community building.
• Ensure seamless integration with existing logistics and CRM platforms to streamline order processing and delivery coordination.
• Achieve measurable improvements in user satisfaction, engagement metrics, and order success rates.

• A customizable dashboard displaying user orders, loyalty points, and engaging content.
• Enhanced product listings with detailed information and filtering capabilities.
• Order management features enabling users to skip deliveries, modify delivery dates, swap products, and purchase add-ons.
• Loyalty scheme integration allowing users to earn, view, and redeem points ('Cryptocurds').
• A personal 'Vault' for saving notes and tracking tried products.
• Content modules including blogs, polls, and updates shared by the brand.
• Real-time synchronization of order and subscription data with backend systems.
• Deep integration with logistics and CRM platforms for delivery scheduling and customer data management.

• Logistics management system for delivery scheduling and tracking
• Customer Relationship Management (CRM) platform for order and customer data management
• Web platform or backend APIs for inventory and product information updates
• Content management systems for blogs and engagement content

• Scalable architecture supporting increasing user base with minimal latency
• High availability and uptime targets for all app services
• Data security compliant with industry standards to protect customer information
• Response times under 2 seconds for core functionalities
• Smooth app performance on a range of devices and connection speeds

The new mobile application aims to significantly improve user engagement and retention through an intuitive, interactive experience. Real-time order management and logistics integration will reduce delivery failures and streamline operations. Expected outcomes include increased order success rates, enhanced customer satisfaction, and stronger brand loyalty, leading to higher revenue growth and a more competitive market position.